Remember the hunt for Tickle Me Elmo? That was child's play. This year's must-have toy will be harder to get than ever. Zhu Zhu Pets, small robotic hamsters, have taken the market by storm. Kids can't stop talking about them and they are flying off the shelves at retailers everywhere. Walmart, Target, and Toys 'R' Us, just can't seem to keep them in stock.
"It's the hottest toy I've seen since I've been at Toys 'R' Us, and old-timers tell me this is one of the hottest toys in history," said Jerry Storch, Toys 'R' Us CEO. Zhu Zhu Pets are expected to generate $350 million to $400 million in a 12-month cycle.
Part of the problem is that the current economic climate has made retailers squeamish about ordering large quantities of stock. As a result, supply just wasn't ready and many were caught off guard by the surge in demand. Supplies for all of this year's hottest toys will be tight, but Zhu Zhu Pets are on a level of their own.
The magnificent Zhu Zhu Pets Princess Castle
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